Privacy Policy

of Konica Minolta Business Solutions Europe GmbH, Europaallee 17, 30855 Langenhagen, Germany (Last revised: 3rd July 2019)

The protection and security of personal data is important to us and is a central component of our Corporate Compliance process. Naturally, this also applies to data protection associated with the use of our website, which we would like to inform you about below.

I. Collection and processing of data

I.1 Registration and login

To use the website you must first register to the genARate portal. The following data will be collected as part of the registration process and will be processed in order to provide the service: company name, country of residence, first name and last name, e-mail address. Additionally, you must indicate a password for your account. After registration you must log in with provided information in order to use the website.

We delete this information when you delete your user account, unless the information is still required for the purpose of fraud detection or in case statutory retention periods apply.

I.2 General use

When using the website, we collect and store certain data automatically. This includes: the IP address or device ID assigned to the respective end user device, which we require for the transmission of requested content (e.g. in particular content, texts, images and product information as well as files made available for download, etc.), the type of end user device, the URL of the previously visited Internet page, the browser type and operating system used and the date and time of use.

This data processing takes place in order to facilitate the use of the website.

We hold this information for a maximum of 30 days for the purpose of recognizing and pursuing misuse.

Aside from this, we delete or anonymize this data, including the IP addresses, without undue delay as soon as they are no longer needed for the above mentioned purposes.

I.3 Service messages

Your e-mail address will also be used to send you periodic updates of the service.

I.4 Marketing

We are committed to provide you always with the most interesting marketing content about Konica Minolta’s solutions according to your needs and your profile. Therefore we use the information stated above to send you marketing updates if you provide us with your respective consent. Please be assured that this information will be used only for creating user profiles and will not be shared with external parties and will not be commercialised. We may communicate with you using Mailchimp or other similar software, which will process your data in accordance with their respective data processing agreements. The Mailchimp data processing agreement can be found here.

I.5 Cookies

To make our website attractive to visitors and enable the use of certain functions, we use cookies on various pages. These are small text files that are stored on your end device. Most of the cookies we use are deleted at the end of each browser session (referred to as session cookies). Other cookies remain on your end device and enable us to detect your browser the next time you visit (persistent cookies). We use permanent cookies e.g. to maintain your login-session.

You can set up your browser to inform you when cookies are saved, to enable you to decide whether to accept cookies on a case-by-case basis or to never accept cookies. If you choose not to accept cookies, the functionality of our website may be restricted.

I.6 Google Analytics

This website uses features of the web analytics service tool Google Analytics. The provider is Google Inc., 1600 Amphitheater Parkway Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and allow us to analyze the use of the website. The information generated by the cookie, about your use of this website, is generally transmitted to a Google server in the USA and stored there.

We use the “Activation of IP anonymization” function on this website. This will reduce your Google IP address previously within Member States of the European Union or in other States Parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the US and abbreviated there. On behalf of the operator of this website, Google will use this information to evaluate the use of the website, to compile reports on website activity, and to provide other services related to the use of the website.

Regardless, Google is certified under the EU-US privacy shield treaty; the certification can be seen at the following address:

For more information about how to deal with Google Analytics user data, please visit Google’s privacy policy:

You can prevent the storage of cookies by adjusting the settings of your browser software. However, we would like to point out that in this case, you may not be able to fully utilize all the functions of our website. In addition, you can prevent Google from collecting and processing the data (including your IP address) related to your use of the website (including your IP address), as well as the processing of this data by Google, by downloading the browser plug-in available under the following link and install:

I.7 Marketo

We use Marketo both in the course of newsletter registration and to send you information. Marketo helps us to collect data about how you use our website and communication activities to optimise our services/products accordingly and conduct email marketing and sales activities. Processing is partially automated with the aim of assessing specific personal aspects (profiling). Marketo captures your IP address and uses cookies (text files stored on your computer – see above) to track and analyse website use in order to tailor information to suit the interests of the user. Information generated by the cookies is transmitted to a Marketo server (sited in the EU/EEA) and stored there. On our behalf, Marketo uses this information to evaluate website use by registered persons and to compile reports about website activities. You can prevent cookies being stored via the setting preferences in your browser software. However, your cookie preferences may result in you not being able to use all the online functions offered on our website. In exceptional unforeseen cases in which personal data are transmitted to the USA, Marketo has submitted itself to the EU-US Privacy Shield (see We have also concluded an agreement with Marekto about the GDPR.

Third-party provider information: Marketo Inc., 901 Mariners Island Blvd. Suite 500, San Mateo, CA 94404, USA; you can find the Marketo data privacy statement under the following URL:
The legal basis for the use of Marketo is Article 6, Paragraph 1, Sentence 1, Letter f of the GDPR.

II. Legal grounds for processing

The processing of personal data for the above-mentioned is rendered on basis of legal provisions allowing the processing either

  1. because it is necessary for the performance of a contract to which you are party,
  2. because it is necessary to provide the website to you or to process an inquiry asserted by you,
  3. because we have a legitimate interest for the processing, for example safeguarding the proper functioning and usage of the Services or identifying and preventing abusive or other illegal activities, or
  4. you have given us appropriate consent.

III. Right to information/ further rights of the data subject

You have the right to request information at any time about the data we hold that relates to you, about its origin and recipients and about the purpose for which it is being stored.

You may also be entitled to the following rights in case the respective requirements are met:

According to Art. 21 para. 1 GDPR, you may additionally object to data processing on grounds relating to your particular situation. However, this only applies in such cases in which we process data to fulfil a legitimate interest of Konica Minolta Business Solutions Europe GmbH or a third party. If you can state such a ground and we cannot assert a compelling interest worthy of protection in the further processing, we will not process these data for the respective purpose.

This does not affect the other rights of objection described in this data protection statement.

To assert any of your rights, please contact the contact person specified under Section IV.

You also have the right to file a complaint at any time with a supervisory authority, in particular a supervisory authority in the Member State where you are staying, working or the place of alleged infringement, if you believe that the processing of personal data concerning you is in violation of applicable data protection laws.

IV. Contact

You are welcome to contact our company data privacy officer at any time if you have any questions relating to the topic of data privacy. After final answering of your inquiry, we delete your inquiry with a period of three years after the end of the respective calendar year.

This person is

Dr. Frederike Rehker

Konica Minolta Business Solutions Europe GmbH

Europaallee 17

30855 Langenhagen

Germany Phone: +49 (511) 7404-0

E-Mail: dataprotection(at)